Levi Strauss & Co. South Africa today announced that Lesotho’s Foschini will now feature an exciting range of Levi’s® from the world’s leading denim brand.
“Levi’s® is so pleased to be able to offer the Foschini fan, who desires international brands, the opportunity to create a Levi’s® statement,” says Head of Marketing, Candace Gilowey. The women’s only fashion retailer will feature a curated seasonal range that will appeal to an aspiring fashion seeker who appreciates the style, quality, values, and authenticity of the original global denim brand.
As always with Levi’s®, it’s about looking stylish in everything you do. Whether for work or, as we’ve increasingly become used to, spending time at home, Levi’s® fans can expect to find the styles they know and love. She can shop the 700 Series featuring the 710 Skinny, 721 High Rise Skinny, 720 High Rise Super Skinny; the iconic the 501® crop; and to pair that with, seasonal perfect tees and feminine tops. For the woman with more curves, the Curvy Skinny and Curvy Super Skinny will have her covered, providing more room in the hip and thigh without gaping at the waist.
“We are excited to be announcing the partnership between Foschini All Woman and Levi’s®. Steeped in heritage spanning over 250 years collectively, Foschini and Levi’s® have played an instrumental role in many lives enabling the expression of originality and supporting the empowerment of women. True to our purpose, we want to offer what women want,” says the Foschini Division Head of Marketing, Renee New.
In the launch campaign, ‘Foschini Loves Levi’s®’, the women behind Foschini live and love their Levi’s® jeans, flaunting the fits that celebrate their unique lifestyles.
