Vodacom Business Lesotho Partners With Wodemaya To Empower the Next Generation of Creators in Lesotho

 Vodacom Business has announced its sponsorship of a high-impact Content Creators Masterclass aimed at empowering young digital storytellers in Lesotho. The event, presented by renowned African YouTuber and digital entrepreneur Wodemaya (real name Berthold Kobby Winkler Ackon), seeks to equip aspiring creators with the skills, strategies, and insights needed to thrive in the rapidly growing digital economy.

The masterclass will be live-streamed on the VCL Events Facebook Page, ensuring free access to participants across the country. Vodacom’s involvement forms part of its broader commitment to youth development, digital inclusion, and economic empowerment in Lesotho.

Wodemaya, known for his content that highlights African innovation and grassroots development, has built a substantial global following by spotlighting untold stories across the continent. His visit to Lesotho marks a significant opportunity for local creators to engage directly with one of Africa’s leading voices in the digital media space.

In a statement, Vodacom Business said the initiative is intended to inspire and empower the next generation of content creators by providing them with the knowledge and tools necessary to build sustainable digital platforms.

“We believe that the digital economy presents enormous opportunities for Lesotho’s youth. Through this partnership, we hope to unlock potential, drive innovation, and support the creation of locally relevant and globally resonant content,” Vodacom said.

The masterclass will cover a range of topics, including content development, digital branding, platform monetization, and storytelling for social impact. It also aligns with broader national goals to enhance youth participation in technology, entrepreneurship, and creative industries.

Young Basotho are increasingly turning to digital platforms to express themselves, build audiences, and generate income. However, many face challenges such as limited access to training, mentorship, and technical resources. Vodacom’s investment aims to help address these gaps.

The live-streamed session will be available for replay for those who are unable to attend the event in real-time.

For more information, members of the public are encouraged to visit the VCL Events Facebook Page or follow Vodacom Lesotho’s official social media channels.