Lesotho is experiencing a surge in interest from Ethiopian investors following a compelling investment pitch made by Prime Minister Samuel Matekane during his recent visit to Ethiopia. This marks a significant step in strengthening economic ties between the two nations and advancing Lesotho’s investment potential on the international stage.
Lesotho’s Ambassador to Ethiopia, H.E. Ntšiuoa Sekete, expressed optimism about the growing economic relationship. “In pursuit and in fulfilment of our economic diplomacy mandate from the Capital Addis Ababa, it is an absolute pleasure and honour to see that the Ethiopian Business Community is warming up to the idea of investing in the Kingdom of Lesotho,” she stated. Her remarks underscore the promising future of collaboration between Lesotho and Ethiopian businesses.
One of the key engagements following the Prime Minister’s visit took place on Friday at the Lesotho National Development Corporation (LNDC), where Mr. Afaw Girma Sahilegeberal, a representative of J.OIL Coffee Import and Export, PLC, one of Ethiopia’s leading coffee exporters, was introduced to Lesotho’s vast investment opportunities. Discussions focused on potential investments in agriculture and other critical sectors, highlighting Lesotho’s strategic advantages and business-friendly policies.
With Ethiopia known for its strong entrepreneurial sector, this wave of investor interest presents a unique opportunity for Lesotho to attract foreign direct investment, create jobs, and boost economic growth. As diplomatic and trade relations between the two countries continue to strengthen, Lesotho stands to benefit from increased investment flows, particularly in agribusiness and other emerging industries.
The engagement with Ethiopian investors reflects Lesotho’s commitment to economic diplomacy and its ambition to position itself as an attractive destination for international business partnerships. Moving forward, more investment dialogues and collaborative projects are expected to take shape, further solidifying Lesotho’s place in the regional economic landscape.
