Joachim Clothing Brand Partners with Matlama FC for Exclusive Jersey Production and Sales

A significant partnership was forged between local clothing brand, Joachim, and Lesotho’s iconic football club, Matlama FC, as they signed an agreement on Monday in Maseru. The agreement covers the production of the team’s jerseys and its associated sales, marking a significant step forward for both the club and the clothing brand.

Under the terms of the agreement, Joachim will be responsible for providing both on-field and off-field attire for the team. This collaboration not only enhances Matlama’s brand but also strengthens the local economy by tapping into the growing demand for football-related merchandise.

Matlama FC’s President, Mr. Moeketsi Khojane, expressed his sincere gratitude to Joachim’s owner, highlighting the importance of this partnership in contributing to local economic development. He noted that such initiatives show that much of the economic progress within the country rests in the hands of local businesses. “This collaboration reflects how Basotho-owned brands can make a significant impact on the national economy, creating jobs and fostering growth,” Khojane remarked.

In addition to the economic benefits, the agreement also brings an exciting new chapter for Matlama FC’s fanbase, as it guarantees exclusive access to official team apparel. Mr. Ramafahla Thamae, Matlama’s Communication and Marketing Manager, explained that moving forward, Joachim would be the sole provider of Matlama’s official gear. “Joachim is now the only brand authorized to dress Matlama and sell our team’s attire. This partnership is an exciting step for both the team and our supporters,” Thamae added.

This collaboration is a win-win for both Joachim and Matlama FC, highlighting the power of local partnerships to drive economic growth, create job opportunities, and foster national pride through the support of local talent and businesses.