Tourism Ministry Launches National Cleaning Campaign to Protect Lesotho’s Environment

The Ministry of Tourism, Sports, Arts and Culture has officially launched a national cleaning campaign aimed at promoting cleaner communities and protecting Lesotho’s environment. The campaign began on 1 August at Lekhalong la Baroa and will gradually roll out to all major tourist destinations and viewpoints across the country.

The Ministry is urging every citizen, from urban centers to rural villages, to take part in this initiative. The campaign highlights the link between a clean environment, public health, and sustainable tourism. Officials say that without clean surroundings, Lesotho risks damaging its natural beauty, cultural landmarks, and appeal to both domestic and international tourists.

According to the Ministry, this campaign is not a one-time event. It forms part of a long-term strategy to embed environmental consciousness into everyday life. Community clean-up activities will be organized regularly in partnership with local councils, civil society, schools, and private stakeholders.

The Ministry’s spokesperson said the decision to start at Lekhalong la Baroa was symbolic. The site, known for its panoramic views and historical significance, represents the kind of natural heritage that must be protected for future generations. “We are starting here to send a clear message: protecting our land begins with taking care of the places we value most,” the spokesperson stated.

Key objectives of the campaign include:

• Raising public awareness on the importance of waste management.
• Reducing pollution in public spaces, especially high-traffic tourist areas.
• Mobilizing youth and local groups to lead environmental clean-up efforts.
• Promoting responsible tourism practices.

The Ministry emphasized that tourism is one of Lesotho’s fastest-growing sectors. In recent years, the country has seen a rise in visitors interested in hiking, cultural tours, and nature exploration. A cleaner, greener Lesotho will improve the tourist experience and increase economic benefits for local communities.

“We want tourists to leave with good impressions and memories of Lesotho. That means clean streets, clear rivers, and well-maintained attractions,” the Ministry added.

Residents are encouraged to organize local clean-up drives, report illegal dumping, and avoid littering. Educational materials will be distributed to schools and community centers to support ongoing learning about environmental protection.

The Ministry concluded with a strong message: building a cleaner Lesotho is not just the government’s responsibility. It requires the active participation of every citizen.